Our favourite use here is to throw an event when a lead passes the filters to be sent to sales, or when a lead is claimed by sales. Anyone who owns a website knows the value of Google Analytics - a free tool from Google that gives you a ton of useful information about who is visiting your site, how they are getting to it, what they are doing and much more! Simply log into your Analytics dashboard and click on the Admin link at the top. Custom Events provide a perfect solution for adding context and tracking more specific user actions. The onclick parameter goes in the following format: onclick="__gaTracker('send', 'event', 'category', 'action', 'label', 'value');". Now you have successfully addedd the custom event tracking to the sidebar link on your website. 0. Event tracking is one of the most useful features in Google Analytics. Hence you require a WordPress plugin that can make you event tracking much more … Now, they are called conversions (which is a widely-known term if you have ever worked with other marketing/analytics tools). 7 min read. But if you don’t have the internal resources available, calling in experts like ourselves can be an invaluable investment. Under the goal type, you need to select Event. 0. Then your custom event tracking link will look like the one  below: Buy Now. But if a user clicks a link or submits a form to an external domain, that action is not captured unless you specifically tell Google Analytics what happened. So, in this article, we’ll show you how to set up Google Analytics custom events … The lack of videos about how to, using javascript, send custom events to Adobe Analytics, makes it hard to figure out the best way. Google Analytics custom report of events. Tracking the most important links to your website is very important. For our example, we’ll stick with one tab and keep the default name Report Tab. When creating new events, first make sure that the event is not already collected automatically. The Custom Link Attribution feature allows you to easily add custom event tracking to your custom links. For example, one category could be form submissions. Custom events: Unique event clicks and conversion rates for sessions that triggered a particular event; Page value: The amount of revenue generated from sessions that view a particular page (i.e. Track Events with Google Analytics 4 and Google Tag Manager: Final Words. These interactions can be things like clicking on a button, playing a video, downloading files, submitting forms, etc. Next, scroll down and view the Top Outbound Links report if you created a custom link like the one for pricing in the example. 1. and then using some of Google's standard Google Analytics JavaScript to send event data to your account. Event tracking lets you monitor just about any action on your site that doesn’t trigger a new page to load, giving invaluable data for improving your site. Click on the ‘Goals’ link under the ‘View’ column. After your account is setup with your website, you need to make sure your site has Google Analytics tracking code set up. So if the form in this example is on the home page, put the tracking code in the header of the home page. 0. Scroll all the way to the right, then click +Step to add Events to the sequence. We hope this post provided a good overview of the two most common custom data types in Google Analytics: goals and events. If you want to conduct A/B testing and other performance tests on your content, set Content Experiments to Yes. Method #1: Using MonsterInsights to set up custom events tracking. This method will tell you how to add custom WordPress event tracking by using the onclick parameter. (This can be found under your website’s property in Google Analytics, in the “tracking code” section. MonsterInsights makes Google Analytics easy! Google Analytics custom report of events. Those who have the desire, knowledge & time to implement these features themselves should be able to do so with only a modest learning curve. Anatomy of Events. With just a little bit of extra code, you can capture all kinds of information about how people behave on your site. Set gtag utm parameters manually using javascript. To use event tracking you will need to have Google Analytics installed on your website. And there are four different components that go into your event tracking code: Category. After that click on the next step button to continue. Just as a quick list of examples, you can create custom events in Google Analytics to track specific actions including: If it makes sense for your industry, you can even assign monetary value to an action. Most website owners are familiar with Google Analytics’ basic tracking metrics, such as: Rather than try to interpret (and often mis-interpret) the generic metric data available in the Google Analytics dashboard, we recommend that companies establish custom, trackable events that are connected to specific activities which users can take on your site. Whenever users interact with that element, the code tells Google Analytics to record the event. How to Add Google Analytics Custom Events Tracking in WordPress? Specifically, the most important thing to note here is that the event tracking code and goal description need to match. Events in Google Analytics are used to track a wide variety of non-pageview events on your site. That was a long guide! Setting up custom event tracing in Google Analytics is very tricky and difficult for beginners. Some are more important for businesses. Once you begin tracking those activities, you can then analyze the data (and folks like us can help!) Here, we’ll use the following event conditions: Now, you’ll need to replace the event category, action, and label with your event conditions. Not all events are equal. So, you should set up custom event tracking to measure event hits (users’ interactions with the content). To use event tracking you will need to have Google Analytics installed on your website. By default Google analytics tracks only the page view hits. I expected it to be lengthy but not THAT MUCH. Once you add the tags, MonsterInsights will track your WordPress links and provide you with detailed reports. Once you have the tracking code created, Google suggests that you put the tracking code in the header of the page you wish to track the event on. You will need to enter the event conditions here. MonsterInsights makes Google Analytics easy! The next thing I need to do is to check if my custom event is firing in Google Analytics. Just enter your name and email below! Note: The founder of MonsterInsights is Syed Balkhi the man behind WPForms (Read Review) and OptinMonster (Read Review).Now it’s a premium plugin that’s used by hundreds of thousands of websites. I am a technologist-turned-analytics professional since five-plus years. Learn To Set Custom Goals in GA while enjoying M&Ms! If you enable the Cookie Restriction Mode, Google Analytics will not collect data about visitors unless they have accepted cookies. Bloggersutra - WordPress Guides & Tutorials, How to Set Up Google Analytics Enhanced eCommerce Tracking for WooCommerce, Tamilrockers New Link – Tamilrockers Website to Download Latest Movies in 2020 [Updated], 8 Types of Profitability Ratios in 2021(Updated), Top 10 Reliable Web Hosting Provider In 2020 To Start Blog (Compared), 6 Best VPN for Torrenting in 2020 – Fast, Secure & Safe (No IP-Logs), Adsense Approval Trick 2020: How To Get Google Adsense Approval In 1 Minute, Method 2: Adding on-click Parameter on Your Link, Using MonsterInsights Custom Link Attribution –, Adding on-click Parameter on your Link Manually. Automatically collected events have some default parameters, and you can specify up to 25 custom parameters per event (Android or iOS).During the creation process, you identify the event parameter that will supply the value for the custom dimension or metric. Action. As mentioned above, we have 2 methods for this task. We’ll take it as a given that if you have your own website (or manage a website), you’re already familiar with the awesome amount of useful data provided by Google Analytics. Starting with the easy one below. The name that you give the elements you want to track (e.g. Usually (but not necessarily), custom events are dispatched by custom auto-event listeners, JavaScript functions that listen to particular interactions on a web page. If you have any doubt in setting up custom event tracking for your WordPress website then leave a comment at the end of this article and we will be more than happy to assist you in tracking important link on your website. Google Analytics Event Tracking in Google Analytics – Examples of tracked event categories What to consider before you start . All of Google. So you need to set up a custom event tracking to measure hits (users’ interactions with the content). Add Google Analytics Custom Events Tracking in WordPress, Method 1: Adding Custom Link Tracking with MonsterInsights, Method 2: Adding onclick Parameter on Your Link, Method 3: Creating Your Event in Google Analytics. So if you want to set up call-to-action button event tracking, you can add event conditions like the ones below: Once it’s set up, Google Analytics records your call-to-action button clicks as custom events with the above values. Google Analytics: App + Web has the same limitation as Google Analytics for Firebase (makes sense, since they share the same technical infrastructure) - you can only send up to 25 custom event parameters per hit. So, you should set up custom event tracking to measure event hits (users’ interactions with the content). Click “New Tag” and name your tag. This means that a custom dimension should always describe the event that is sending it. Events are user interactions on your website with content such as downloads, video plays, mobile ad clicks, button clicks, flash elements, gadgets, AJAX embedded elements, and more. Each row in the Google Analytics BigQuery dump represents a single session and contains many fields, some of which can be repeated and nested, such as the hits, which contains a repeated set of fields within it representing the page views and events during the session, and custom dimensions, which is a single, repeated field . in this step you need to create a event with in your Google Analytics account. Google Analytics für Events: Unsere Autorin Kathleen erklärt dir, wie du Google Analytics als Veranstalter richtig nutzt. 2. 2. Seem familiar? There are three categories of events … Your email address will not be published. That’s how Custom Events see the daylight. Now, you’ll need to choose between the three report types: Explorer. Turning Google Analytics 4 Custom Events into Conversions. Luckily, you can setup all your custom event tracking with the help of a plugin. Hi, I'm very new to this, up to today I only worked with Clicky and Google Analytics. They are offering 50% discount to all Bloggersutra readers. All Your Digital Marketing Tools in One Place to Take Your Business to Next Level, Powerful Lead Generation Software For SEOs and Marketers Learn More, Powerful Contact Form Plugin For SEOs and Marketers Learn More, Your email address will not be published. And there are four different components that go into your event tracking code: Category. Custom events are implemented by adding an HTML event to an element of your web page (e.g., clicks, loads, mouse-overs, etc.) Google Universal Analytics gives you the ability to define additional custom dimensions and metrics for tracking, with support for offline and mobile app interactions, and access to ongoing updates. The name that you give the elements you want to track (e.g. Analytics will count a conversion when all these conditions match. This is where custom events and goals come in. MonsterInsights have recently introduced a Custom Link Attribution feature. Or pay us a visit: 65 Old Hwy 22 Suite 7 Clinton, NJ 08809. var ss_form = {'account': 'MzQ0MAIA', 'formID': 'MzEyNrNITE7VNTU1SdM1sTS21LUwMTbVTbQ0TzQ3NLI0sjBNAgA'}; Using a powerful plugin like MonsterInsights. Here is my code: